Kevin Bazner reflects on his middle-class upbringing, where he learned early on that hard work was the motivator behind his achievements. Kevin started in the industry at just 14 years old as a dishwasher, Kevin’s story—rising to CEO and Chairman of a brand with over a century of history—stands as a testament to hard work, perseverance, and respect for every role in the business.
Key Takeaways:
• Kevin’s respect for dishwashers and the invaluable lessons learned from working his way up in the restaurant industry.
• A&W’s marketing strategy presents the brand’s history and traditions in a way that feels both genuine and authentic – offering uniqueness, flavor, authenticity, and experimentation to the Gen Z generation.
• How is A&W recreating the classic drive-in nostalgia at the 80% of locations where the traditional format no longer exists?
• Kevin talks beverage strategy, sharing the reimagining of A&W’s original, freshly made craft root beer into trends like dirty sodas, energy drinks, and cold brew.
• A&W is mixing modern tech with classic hospitality, from kiosks in the U.S. to 90% self-ordering in Asia, all while keeping its Americana charm alive. Kevin shares how they’re catching up and standing out.
• Hot takes: Kevin Bazner discusses the craft mocktail trend, Gen Z’s love for Instagrammable beverages, and how A&W’s 105-year-old classic frosty root beer is staying cool in a modern world.
Plus, “Trivia Tuesday”, quick fire questions, and a Pretzel Party Pack price showdown. Thank you for joining us on Hospitality Hangout, brought to you by Branded Hospitality Ventures. Join us next time for more conversations with the leaders and innovators driving what’s next in hospitality.
