Jason Himber takes us on a journey from his early days as a young bartender to leading one of the most successful restaurant groups in the industry. He started flipping burgers to mastering finance and strategy and his path is anything but ordinary. Jason shares how his unique blend of experience and passion drives the Mina Group’s innovation as he reveals what it takes to turn challenges into opportunities and stay ahead in an ever-evolving industry.
Key Takeaways:
• Mina Group is filling gaps in boutique hotel food and beverage (F&B) operations.
• Jason discusses the challenges and opportunities in hotel F&B infrastructure post-pandemic that prompted a reevaluation of strategies.
• The Mina Group’s approach to becoming a “plug-and-play” partner for hotels.
• Jason discusses the rise of “eater-tainment” at the intersection of dining, retail, and entertainment.
• Jason evaluates ways for hotels to generate revenue by creating in-house dining concepts, rather than relying on third-party delivery services.
• Jason talks tech in a tech-saturated industry. He shares how the ultimate value lies in operationalizing tech tools effectively like POS system, loyalty platforms, and tools like Klaviyo and Power BI for marketing and analytics.
• Breaking News: The Mina Group is making its international debut with the opening of Talid, a Middle Eastern-focused Mediterranean restaurant in Derea, Saudi Arabia.
• Hot Takes: Jason shares his thoughts on Instagram-focused specials, breakfast-for-dinner trends, and the impact of loyalty platforms through engaging games like “Hot or Not,” “The Spice is Right,” and “Trivia Tuesday”.
Thank you for tuning in to Hospitality Hangout, brought to you by Branded Hospitality Ventures. Stay connected for more industry insights, innovative trends, and captivating stories from the leaders shaping the future of hospitality.
