In the latest episode of Hospitality Hangout podcast, Michael Schatzberg “The Restaurant Guy” and Jimmy Frischling “The Finance Guy” chat with Paul Allen, President and Cofounder at NextBite, to explore delivery only brands for restaurants across the country and how they can add value for these operators.
Allen breaks down Ordermark and NextBite saying they are obsessed with developing technology and brands to help restaurants thrive, and that is their focus. He adds, what makes the company distinct from ghost kitchen and commissary model businesses is that NextBite exists solely to help existing restaurants.
Allen discusses the differences in working with traditional and non traditional kitchens in reference to celebrities versus chefs. NextBite focuses on authenticity, brand authenticity and says that the celebrities need to be committed to the success of the brand, be involved, and care about the food. “It really has to be a partnership and there has to be something genuine beyond it when it comes to a celebrity,” says Allen. He adds, “that you can’t replace a restaurant that has built a reputation over the years with a new celebrity brand.”
When Allen was asked how NextBite addresses marketing the brands, he talks about it being stage dependent and how it changes as the brands grow. He says, the secret sauce for NextBite exists in the technology, the operations, and its relations to marketing.
Hear what Allen has to say about operations, training, supply chain, and technology being the meat and potatoes that drive efficiency and profitability. Plus, why data operations and technology drive marketing efficiency.
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