In the latest episode of Hospitality Hangout podcast, Michael Schatzberg “The Restaurant Guy” and Jimmy Frischling “The Finance Guy” chat with Tom Pickett, Chief Revenue Officer at DoorDash, to explore delivery and virtual cloud kitchens.
Pickett is responsible for building out restaurant partnerships from big chains to mom and pops helping them become successful. Pickett says, “for the last year and a half we really have been working very closely with merchants to help them navigate the challenges of the pandemic.” He adds a stat saying that restaurants that have been on DoorDash are eight times more likely to still be around today than those not on DoorDash.
In terms of what DoorDash is seeing, Pickett says, “a big acceleration in delivery, delivery has become a more prominent part of business and they find the most successful are treating it like a new line of business.” Another highlight is the operations experience of getting delivery in and out of your restaurants and Dashers love to go to the restaurants that are efficient and get them out of there quickly because they are able to make more money when operators are moving out deliveries.
Pickett talks about Storefront, a DoorDash product that takes their online ordering capability and makes it available for restaurants for free to put on their own website.
Underutilized kitchen capacity is a great opportunity for virtual brands and the cloud kitchen space. Pickett says that virtual brands and kitchens are a way to expand in a very cost effective way, using the power of delivery platforms. Delivery is at the center of these and DoorDash works very closely as a consultant for restaurants.
To learn more about all of the new partnership programs, daily payouts for merchants, and DashPass, a subscription program for consumers, tune into this episode.
Click here for more recovery and relief information for restaurant, hospitality and food service operators. And keep listening, check out The Hospitality Hangout podcast on Spotify!
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