In the latest episode of the Hospitality Hangout podcast, Michael Schatzberg “The Restaurant Guy” and Jimmy Frischling “The Finance Guy” chat with Giancarlo Fiorarancio, vice president of Hospitality Technology/IT for the Howard Hughes Corporation, to explore technology and redevelopment in hospitality.

Giancarlo Fiorarancio oversees the technology behind Howard Hughes Corporation’s hospitality division. Properties include hotels, restaurants, and event venues in The Woodlands, Las Vegas, and New York City.

“We approach each one of these communities differently and unique to the environment that they are in,” says Fiorarancio. “In New York, part of our strategy is to enable [the property] to become a destination for shopping, retail, and entertainment.”

Howard Hughes Corporation specifically focuses on master plan communities—long-term investments on acres of undeveloped land. The goal is to build out that land in a thoughtful way over many years.

“When you’re trying to restore full traffic to an area that currently doesn’t have it, you have to take a different approach,” adds Fiorarancio. “Not many restaurants would decide that they want to open up in an area that has no foot traffic… so instead of trying to get somebody there, we decided to create our own concept, and operate it on our own.”

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