In the latest episode of Hospitality Hangout podcast, Michael Schatzberg “The Restaurant Guy” and Jimmy Frischling “ The Finance Guy” chat with Marty Hahnfeld, Chief Customer Officer at Olo, to explore the future of delivery.

“The things that are happening within our business right now happened a decade ago in the hotel industry,” says Hahnfeld, and the industry felt like they needed to deliver without understanding all of their options to have food delivered, letting an oversized number of consumers shift off direct business and shift off to the market places, adds Hahnfeld.

Hahnfeld says, for any brand that doesn’t invest in serving their loyal customers directly, it could be rough days. Citing two-thirds of all restaurant transactions are consumed off premise, of that two-thirds only sixteen percent of those transactions are delivery.

When discussing what types of things an operator can do to make sure they are set up correctly, Hahnfeld talks about what Olo can offer. He shares how Olo’s platform has a solution called Expo, a tablet-based software focused on enhancing the front-of-house workflow in restaurants.

Hahnfeld talks about how Olo addresses deliveries in regards to urban vs. suburban markets, and says suburban delivery has been proven to work, although there is a cost problem, investments will continue to improve handoff and delivery. Olo focuses on their platform supporting delivery long term and Hahnfeld gives his take on ghost kitchens, virtual kitchens, delivery kitchens, and the idea of restaurants aggregating.

To hear about Olo’s success and it’s process of going public, check out this episode of Hospitality Hangout. Click here for more recovery and relief information for restaurant, hospitality and food service operators.

This syndicated content is brought to you by Branded Strategic Hospitality.