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In this episode of Hospitality Hangout, Michael Schatzberg, “The Restaurant Guy,” and Jimmy Frischling, “The Finance Guy,” are thrilled to welcome Zachary “Schmackary” Schmahl, the Nebraska native who turned his Broadway dreams into a cookie empire right in the heart of New York City’s theatre district.

Starting at 24, Zachary began experimenting with cookie recipes, combining traditional concepts with bold twists. His creations quickly caught the attention of the Broadway community, turning his side hustle into a full-time, highly acclaimed cookie business. We like it so much we invested! Schmackary’s, often referred to as the hottest show in town, not only delights the local arts scene but also ships its award-winning cookies nationwide.

Key Takeaways:

  • Schatzy breaks down the amazing story behind Schmackary’s Cookies. Kinda…
  • Zachary Schmahl gives us his backstory, from aspiring to be an actor to working in marketing and PR. Zack tells us about his ‘Aha!’ moment.
  • When the universe calls, you answer! Zachary dishes on how Schmackary’s experienced phenomenal early growth, made the right choices, fostered a community, and became the Official Cookie of Broadway!
  • Schmackary’s has over 100 cookie options on the menu and continues to introduce new items. Zack shares his thoughts on limited-time offers (LTOs) and how to leverage new ideas.
  • Schmackary’s is coming to a city near you! Zack shares insights on how to transition into a franchise model while keeping your brand special.
  • Looking at the numbers, what is the secret ingredient behind Schmackary’s meteoric success?
  • Talking Back: Zach asks the Restaurant Guy and the Finance Guy what they think about tipping culture and, with changing service models, what tipping should look like today?
  • “Food Service Feud,” we asked 100 billion people what their favorite Starbucks drink is.
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