In the latest episode of Hospitality Hangout, Michael Schatzberg “The Restaurant Guy” and Jimmy Frischling “The Finance Guy” chat with Aaron Noveshen, Founder and CEO of Starbird and Founder and Chairman of The Culinary Edge.

The Culinary Edge is a food and beverage innovation firm that was started by Noveshen over twenty years ago and Starbird is a fast-casual chicken chain that their team created after identifying chicken was about to grow significantly.

The guys talk to Noveshen about the success of marketing Starbird’s limited time offers, better known as LTOs including the Cali Bacon Dutch Crunch. The Dutch crunch bread is baked in house and the chicken sandwich has made it to the menu. Novenshen says that their secret sauce is their Star Sauce.

Starbird earlier this month made QSRs best brands to work for list. The company is known for developing talent and its people first culture as well as provides incentives and educational programs for their employees as well. “Good food can come and go, restaurant concepts can come and go but the people are what it’s all about,” says Noveshen. He adds, “our tagline is positively delicious chicken, it’s our goal everyday to create positivity, not only in the lives of the people walking in the door everyday but also the people who are working there everyday. We want to make a difference in their lives.”

Noveshen asks the guys how they prioritize everything they need to do everyday during the talking back segment. Frischling says how he loves to create lists and loves what they do. Schatzberg and Frischling both feel strongly about their hospitality community and said that their village helps them do what they need to do everyday.

To hear more about Starbird’s values and the foodservice feud question plus Noveshen’s Tuesday Trivia story about being a Lyft driver check out this episode of Hospitality Hangout.