In today’s episode of Hospitality Hangout, Michael Schatzberg, “The Restaurant Guy,” and Jimmy Frischling, “The Finance Guy,” are joined by Sterling Douglass, Co-Founder and CEO of Chowly, Inc., and Andrew J. Nash, CEO of Targetable.
Sterling and Andrew talk about Chowly’s recent acquisition of Targetable and the benefits this strategic move brings to restaurant operators. They discuss their combined vision of creating an all-in-one digital ordering and marketing solution tailored specifically for small and medium-sized businesses. The duo emphasizes simplifying technology processes, minimizing workloads for operators, and providing comprehensive, done-for-you services. Their goal is to address the entire customer journey from awareness and acquisition to retention marketing.
Key Takeaways:
(5:16) Targetable provides cost-effective digital marketing for restaurants.
(9:31) Chowly aims for an all-in-one digital ordering solution for SMBs.
(12:48) Addressing the entire customer journey from awareness to retention.
(16:08) Simplifying technology processes and minimizing operator workload.
(19:27) Offering comprehensive, done-for-you solutions for lack of marketing staff.
(24:35) Emphasizing return on time (ROT) in addition to ROI.
(34:14) Focusing on discoverability, awareness, acquisition, and retention marketing.
(38:53) What is the ideal marketing spend?
(43:43) Leveraging organic strategies for cost-effectiveness and targeted reach.
(46:13) Serving SMBs and addressing their unique challenges.
Resources Mentioned:
Chowly, Inc.
Targetable
