In the latest episode of Hospitality Hangout podcast, Michael Schatzberg “The Restaurant Guy” and Jimmy Frischling “ The Finance Guy” were live from the Restaurant Marketing Summit where they talked with Robert Guarino, partner at Chef Driven and Andrew Nash, chief executive officer of Targetable.

Guarino is a New York City restaurateur that has been in the city managing and owning restaurants since 1996. Chef Driven is a multi-concept restaurant group with all of their locations in New York City. The company has thirty years of history and are currently running 14 restaurants, 13 are unique concepts with 2 new concepts in development.

Nash, an executive with over thirty years experience in technology, is the chief executive officer at Targetable, a done-for-you digital marketing platform for the restaurant and hospitality industry.

They talk about customer journey marketing and Nash shares it’s all about the venue and experience and you need to create awareness, acquisition or the pre-customer, repeat customer or ideal customer follows and a loyalist or whale.

Guarino jumps into the customer journey marketing topic and says as operators you need to get the customers into your restaurant as well as keep customers coming back by establishing initiatives.

The discussion goes to having the right technology in restaurants that will allow employees to better service the guest and create a better guest experience. Guarino talks about using the guest feedback to power marketing. He says that guest feedback should be the key to keeping all of your existing guests and getting them back in the door.

To hear the questions asked during the Talking Back, Marketing Addition and more about the importance of guest feedback from Nash and Guarino plus get the insights on how to treat customers throughout their journey as a guest in your restaurant check out this episode Hospitality Hangout.