In the latest episode of the Hospitality Hangout podcast, Michael Schatzberg “The Restaurant Guy” and Jimmy Frischling “The Finance Guy” chat with Zachary Goldstein, the chief executive officer and founder of Thanx, to explore marketing and elevating the digital experience for consumers.

“Generic, unpersonalized guest engagement just doesn’t cut it anymore,” says Goldstein. “You’ve got to know who your guests are, you’ve got to give them an easy sweep of digital tools to make those purchases, and you need to treat them personally using the data you have to give them a reason to return. And that’s what we do at Thanx.”

Thanx specializes in supplying best-in-class guest engagement technology for brick-and-mortar brands. For Thanx, the goal is to make the consumer digital experience accurate, efficient, and truly seamless.

“Digital sales are rapidly becoming the lifeblood of the industry,” adds Goldstein. “Ease of use for the customer always wins. Placing an order online or from an app or phone is just easier… we’re going to see the mass majority of sales move to digital.”

Click here for more recovery and relief information for restaurant, hospitality and food service operators. And to keep listening, check out The Hospitality Hangout podcast on Spotify!

This syndicated content is brought to you by Branded Strategic Hospitality.