In the latest episode of Hospitality Hangout podcast, Michael Schatzberg “The Restaurant Guy” and Jimmy Frischling “The Finance Guy” chat with Massimo Noja De Marco, chief executive officer at Piestro and a founder at Kitchen United about robotics in the food industry.
Noja De Marco talks about how he grew up in hospitality, his mother was a chef and his grandfather ran seven hotels making him seventh generation in hospitality. He says, “this is what I live and breathe and I’m having so much fun doing it.” Noja De Marco talks about launching Piestro, a fully automated pizzeria a year ago. He says, “we are doing tremendous progress on getting this machine in the hands of our corporate partners. Right now we are not in the market yet, but we are testing these machines with the private recipes of each one of these pizza brands and things couldn’t be better.”
Noja De Marco says the company produces a number of robotic solutions and Piestro is one of them and they are creating the machines that will fit the needs of a number of brands. He talks about Kitchen United, saying the original idea came from Jeffreey Kalt and they wanted to find a way to optimize the space for their friend’s restaurants and do it better. He says, “They had all these issues executing in their restaurants especially because all the orders were coming in at lunch and dinner time, crunch time and they would turn down all the platforms so they were leaving a lot of money on the table.” He talks about the first Kitchen United location in Pasadena where they rented out to a bunch of restaurants, some big and some small brands.
When Noja De Marco is asked about technology and automation in the food industry, he talks about the challenges in the industry, saying it is one of the toughest industries and so many things can go wrong at any given day. He says, “So if you can take a chunk of those issues and put them away by using technology and automation, I mean who better than you guys know how much technology has helped these operators right?”
Noja De Marco says, operators and restaurant brands need to do all they can to get educated on groundbreaking technology, automation, and robotics before they end up running into challenges like the pandemic brought.
When asked about robotics and automation, Noja De Marco says, there are a bunch of robots that actually can go to the line and pick up that package and take it outside to the drivers. Some of the drivers don’t even have to get out of their cars. He added, “You don’t have any more runners running back and forth in the ghost kitchen space, so that’s one of the ways, that’s one of the solutions but we are bringing co-robotic solutions. It’s not a full robotic solution into a kitchen, because we still want one person that can actually oversee.”
To hear more about Piestro and the technology, automation and robotics advancing into the foodservice industry, tune into this episode of Hospitality Hangout.
This syndicated content is brought to you by Branded Strategic Hospitality.
