In the latest episode of Hospitality Hangout, Michael Schatzberg “The Restaurant Guy” and Jimmy Frischling “The Finance Guy” chat with Scott Siegel, co-founder and chief executive officer at Curbit, about the continued critical component of pickup and takeaway in the restaurant business.
Siegel talks about his background in commercial real estate, representing restaurant owners and how finding locations for their business inspired the development of Curbit. He realized that drive-thrus were a difficult asset to come by and he wanted a solution that would allow his clients to compete and level the playing field. Siegel says, “You know that my mind was racing. It was like I was thinking about all the challenges with curbside pickup, you know you get dedicated parking spaces, there’s all this negotiation around getting the spaces and it was like why can’t a car just arrive in a parking lot, show up, and have somebody walk food out to their car in less than two minutes.” He adds, “I’ve had this sort of burning desire to solve, to address a problem and help the industry and it was a light bulb moment for me.”
Siegel shares the original idea of Curbit saying, “so the the sort of the genesis of Curbit occurred before the pandemic, a lot of people think wow, you guys, you came up with timing so great, you know with with what’s happening and sort of this demand for curbside, this was in 2019 when the company formed.” Siegel addresses order timing and says Curbit takes the signals from the kitchen display system, digests everything that is happening in real time. Curbit will now communicate that information to the guest. This system makes it a guided journey from checkout to handoff, managing the guest’s arrival expectation and experience.“If I have a crappy pickup experience, I’m not going to return, but if all of a sudden, it’s seamless, it’s smooth, it’s easy, it’s frictionless, I’m going to come back,” says Siegel. He adds that Curbit is really loyalty, it is about creating an experience that the guest wants to return more frequently.
To hear about Curbit’s partnership with QSR Automation and the data that they use, and the demand consumers have for curbside pickup, tune into this episode of Hospitality Hangout on Spotify. Click here for more recovery and relief information for restaurant, hospitality and food service operators.
This syndicated content is brought to you by Branded Strategic Hospitality.
