In the latest episode of Hospitality Hangout podcast, Michael Schatzberg “The Restaurant Guy” and Jimmy Frischling “ The Finance Guy” chat with Joel Montaniel, chief executive officer and co-founder of SEVENROOMS about helping operators build their direct and personalized relationship with guests.
SEVENROOMS is a guest experience and retention platform that works on helping operators utilize guest data to provide experiences that boost business. Montaniel says, “So many many years ago we tried to figure out why hospitality technology systems didn’t have any guest data in them and we really were surprised by that because we were like this is the hospitality industry. It is all about understanding the little things, it is all about making people feel special. How can operators do that when the very ingredient you would need is not available in the systems they’re using to run their business?” He adds, “we got our start as a guest data CRM company and that we’ve now evolved ourselves into a guest experience platform with a mission of helping operators make their guests feel at home.”
When Frischling asks Montaniel where he thinks we are in the lifecycle of technology, Montaniel says, “if we take hospitality technology as the starting point I believe we’re still in the early innings at the very beginning of this cycle.” He adds, “And I think the cloud has enabled a lot of opportunities, in addition of course the mobile, so it feels like we’re still in the very very early days.”
Montaniel says when asked about the new functionalities SEVENROOMS added, “as we were building the company we started with this idea of guest data and so how do we help the restaurant capture as much guest data as possible and how do we make it as easy as possible for them to capture it. And actually when we first started we had restaurants that were using our CRM system side by side with their reservation seating system, that’s how important it was to them and then what we realized is if we wanted to help the restaurants, how could we actually also build the reservations and the seating so that they could have one system to look at everything together.”
SEVENROOMS is giving the operators a personalized picture of their consumer on-premise and off-premise. Montaniel talks about delivery, saying in the United States before the pandemic forty-two percent of consumers had done delivery, now delivery is more than fifty percent and growing. He says, “what’s interesting is we thought that when covid was stabilizing that dine-in would pick back up and delivery would slow down a little bit, but actually what you’re seeing is both are accelerating so dine-in is up, delivery is up, and so what that means is now a restaurant needs to be able to understand and work across both of those different channels.”
To hear more from this episode with SEVENROOMS, tune into this episode of Hospitality Hangout. Click here for more recovery and relief information for restaurant, hospitality and food service operators.
This syndicated content is brought to you by Branded Strategic Hospitality.
