In the latest episode of the Hospitality Hangout podcast, Michael Schatzberg “The Restaurant Guy” and Jimmy Frischling “The Finance Guy” sit down with Abhinav Kapur, the co-founder and chief executive officer of Bikky, to discuss the best way for restaurants to understand, engage, and retain their guests.
Bikky is the first CRM for restaurants that helps them power digital hospitality by providing the system of record for all of the restaurant’s guest data. Bikky maps the guest footprint across all of their channels, from point-of-sale to delivery to loyalty, helping restaurants to know their guests.
Bikky provides your restaurant with a picture of how your guest is ordering across every single channel. Giving restaurants the capability to take that data and use it to precisely market directly to the guest. “Bikky is your system of record, your source of truth for every way you engage your customers,” says Kapur.
Prior to covid third party delivery was about twenty percent of a restaurant’s business, after covid hit restaurants went one hundred percent digital. During the pandemic Bikky built their in store POS and reservation integrations, thinking about what restaurants will need when customers want to be back in store.
Bikky built an automated email campaign that they can plug in and restaurant owners can use it to engage new customers every single day. Kapur says, this set it and forget it automated marketing tool will make restaurants money, allowing them to focus on food and service.
Kapur talks about the future for Bikky, and their main focus is how they can help restaurants map their entire customer journey and put it on autopilot. Bikky wants to provide the tools to engage customers based on behavior.
When it comes to must-have tech, Kapur thinks that all contactless ordering and payments is the best investment that operators can make. It allows restaurants to focus on hospitality.
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This syndicated content is brought to you by Branded Strategic Hospitality.
