In today’s episode of Hospitality Hangout, Michael Schatzberg “The Restaurant Guy” and Jimmy Frischling “The Finance Guy” are joined by Troy Hooper, CEO of Hot Palette America, the parent company of Pepper Lunch Restaurants, as well as Elisia Flores, CEO at L&L Hawaiian Barbecue.

Troy has over thirty-one years of experience in the hospitality industry, having grown up helping his father build restaurants and bars in Miami. Troy talks about global expansion, his recent ten-unit deal in Arizona, and modernizing the over-thirty-year-old brand.

Elisia returned to Hawaiian Barbecue five years ago as CEO to take over leadership from her father and company co-founder, Eddie Flores. She credits L&L’s success to the strong family-oriented culture amongst employees and franchisees, as well as a delicious, craveable food product that leaves customers demanding more.

Listen to this episode to find out the wild innovation and spicy challenges for the restaurant industry in 2024, and catch their recipes for expanding a gnarly franchise brand without losing cultural flavor.

Key Takeaways:
– Troy’s early exposure to the hospitality industry involved assisting his dad in creating popular Miami hotspots, where Troy managed the catering for his dad’s vibrant parties.

– Recognized for his knack in enhancing business growth, Troy was enlisted to elevate Pepper Lunch’s presence in the United States, resulting in an impressive expansion of ten new stores in just five years—a dynamic aloha-inspired journey.

– The Pepper Lunch success story extends its flavorful reach across three countries through the artful dance of its signature salsa.

– Elisia, returning as the CEO of L&L, revitalized the family BBQ business by starting small and winning over a loyal customer base drawn to the irresistible flavors of ohana-inspired cuisine.

– L&L’s triumph over franchise competition is evident in their numerous awards, attributed not just to their secret sauce but also to the vibrant cultural experience they offer.

– Franchisees undergo immersive training in Hawaii, immersing themselves in the authentic tropical vibes that define the brand.

– The potential impact of appetite pills on the restaurant industry is explored, raising questions about whether this innovation might unintentionally put establishments on a diet.

– Anticipate the culinary landscape of 2024, as automated kitchens pave the way for a new era of innovation in the world of gastronomy.